Between a Rock and a Yard Place

Many home service providers place yard signs in front of their customer’s homes while working at that property. The yard sign is intended to serve as a social proof marketing tactic; meanwhile, the yard signs are likely to have an adverse impact on their customer relationships. This Clicksights webinar shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, the researchers discuss best practices for home service providers when located at client sites.   LEARNING OBJECTIVES - Identify how homeowners perceive yard signs on their property - Develop an understanding of best practices for home service providers - Apply research findings to customer service and engagement practices