David Avrin with Jason Barnard. I have never found selling to be easy. It can often be a costly and slow process. But all that time and cost is wasted when you lose the client after that first purchase. Too many companies focus too much on on acquisition, and not enough on retention. Retaining clients is a challenge, but a challenge well worth taking on and doing properly. David promises to explain the problems, but also suggest solutions. How you can best approach the challenge of retaining your customers long term. David Avrin talks with Jason Barnard about customer retention. Organised by Kalicube in partnership with Wordlift. Part of the Kalicube Tuesdays series.