There’s a lot of buzz around influencer marketing right now. Even I hear it! Neal has agreed to explain to me what is going on and what is likely to happen next. He’s written 5 books about it, mostly looking at the topic from a social media standpoint. He has over 200,000 followers on Twitter, so it’s safe to assume he knows what he’s talking about. Neal Schaffer talks with Jason Barnard about influencer marketing. Organised by Kalicube in partnership with Wordlift. Part of the Kalicube Tuesdays series.