Jes Scholz talks to Jason Barnard about Google Discover, and hopefully some other of their recent pushy features. In the space of just a few years Google has gone from a search engine, to an answer engine to an assistive engine, where it aims to predict what we want before we express the need. Whether or not this is a good thing is definitely up for debate / depends on personal opinion. However, as marketers we cannot afford to ignore this development. How do these push services work? How can we optimise for them (CAN we optimise for them)? What benefits can we draw from them? In partnership with Wordlift and SEMrush. Part of the Kalicube Tuesdays series.