Kalicube Tuesdays with Jonas Sickler

Where Do Branded Searches on Google Come From? Why do people search for brands on Google? Join us to explore the questions that drive us to make those searches, and what we expect to find. We’ll put search intent under a microscope and unravel the tangled threads of the customer journey as we examine the “why” behind branded searches. Consumers bounce between online and offline channels as they ride the customer journey roller coaster. And they search company names for many different reasons at various points in the journey. For example, we search brands in Google when: Comparing companies Narrowing down products from a brand Navigating to a website Looking for directions to a store Researching a CEO or company for investing Reading product reviews Leaving reviews Looking for customer service information Reading breaking news about a brand crisis Looking for a job Researching social or environmental impact of a company Join Jonas Sickler and Jason Barnard for this week’s episode of Kalicube Tuesdays! Organised by Kalicube in partnership with Wordlift. Part of the Kalicube Tuesdays series.